“Our innovative approach to legal service considers all available options and the best solution from a legal, as well as a business, standpoint.”

Founding Partner, Minott Gore P.A.
Experienced U.S. Trademark Attorney | Brand Strategist | Entrepreneur

Serena Minott is a U.S. licensed trademark attorney with over 20 years of experience in trademark law, brand protection, and intellectual property strategy. A graduate of George Washington University Law Center and the University of Florida, Serena began her legal career at the Washington, D.C. office of LeBoeuf Lamb, one of the nation’s premier law firms at the time.

In 2007, Serena co-founded Minott Gore P.A., a boutique trademark law firm, and launched Trademark Attorney | Flat Fee Trademark Registration Online to make high-quality, attorney-led online trademark registration accessible and affordable for startups, small businesses, and global entrepreneurs. As an experienced trademark attorney, Serena has handled thousands of U.S. trademark applications, including complex trademark clearance searches, USPTO Office Action responses, and strategic brand counseling for domestic and international clients.

In addition to her legal work, Serena is also the founder of Ashima, Inc., a children’s publishing and media company focused on inspiring global citizenship through storytelling. She is a proud alum of both the Tory Burch Foundation Fellows Program and the Goldman Sachs One Million Black Women Entrepreneurs Program in New York City.

Serena brings a thoughtful, business-savvy approach to trademarking, combining legal precision with creative insight to help clients build strong, lasting brands.

Education

George Washington University
National Law Center
Washington, DC (J.D., 2002)

Fundación Universitaria
San Pablo CEU
Madrid, Spain (2000)

University of Florida
Gainesville, FL
(B.A., cum laude, 1998)

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