Trademark Attorney’s Guide To Trademark Registration

Our Guide To Trademark Registration

Considering trademark registration for your brand name or logo design? A federally registered trademark is a valuable asset for your brand portfolio and your company’s bottom line. If you are seeking to register a trademark with the United States Patent and Trademark Office (USPTO), the trademark attorneys at Flat Fee Trademark, a service provided by Minott Gore, have prepared an easy road map of what to expect, how long each step will take and how to maneuver the process as smoothly as possible.
A trademark attorneys guide to trademark registration
1. Consult with a trademark attorney. Although you are not ...
October 26, 2013
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Why Register Your Trademark

There are so many things to think about when you are running a business. Whether you’re a seasoned business owner or a start-up entrepreneur, one of the most crucial elements of your long-term success lies in protecting your intellectual property. Specifically, your trademark. It’s the lifeblood of your company, your brand name, the way people know you exist! A federally registered trademark allows your company to maximize its brand value, and prevents your competitors from using the same mark, or a confusingly similar mark, on their products or services. This month, we consider the importance of federal trademark registration. Although a federally registered trademark can greatly enhance the value of a company, many business owners fail to protect their company’s name or logo. The trademark process can be confusing a...

Trademark Office Actions

It’s not unusual for the U.S. Patent and Trademark Office (USPTO) to issue Office Actions against trademark applications pending registration. An Office Action is a formal communication from the USPTO requesting more information about the trademark, or stating the Examining Attorney’s findings about potential obstacles to registration. Some Office Actions are quite standard and easily remedied, while others are more substantive and may require legal arguments and evidence to support your position and justify why your mark should be entitled to registration. This month, we consider some of the most common reasons why the USPTO may issue an Office Action and what you can do to ...

Protecting Your Trademark In The Global Market

This month, we consider the importance of trademark registration and brand protection in an increasingly global market. With the ease and accessibility of Internet e-commerce, it has become much easier for foreign merchants and manufacturers to sell their goods here in the United States and for U.S. companies to do the same overseas. This naturally gives rise to more competition for the same customers and greater importance on protecting your brand in the marketplace. So what are some key considerations for a sound brand protection strategy in the global market? Consider the following: 1. Protect Your Trademark In Relevant Markets – For most businesses (especially if you’re reading this), your most relevant market is the United States. International ...