There are so many things to think about when you are running a business. Whether you’re a seasoned business owner or a start-up entrepreneur, one of the most crucial elements of your long-term success lies in protecting your intellectual property
. Specifically, your trademark. It’s the lifeblood of your company, your brand name, the way people know you exist!
A federally registered trademark allows your company to maximize its brand value, and prevents your competitors from using the same mark, or a confusingly similar mark, on their products or services. This month, we consider the importance of federal trademark registration
Although a federally registered trademark can greatly enhance the value of a company, many business owners fail to protect their company’s name or logo. The trademark process can be confusing a...